Welcome to The Narrative

Communications consultancy

We are a small, strategic communications consultancy with a focus on providing smart and pragmatic communications planning, advice and execution to businesses who want their stories told. 

We are people-centric, collaborative and great to work with! Expect great delivery and service, from start to finish. 

Why you need us

The Narrative helps businesses discover the stories that speak to their audiences and the channels to amplify them.  

We collaborate closely with our clients to understand what they’re trying to achieve and the best narrative for their project. We consider the channels available and the forums that work, and our strength is in understanding what’s needed when.

Communications support for busy businesses

Our services include:

Strategic communications – advice and strategy for projects or problems that require considered communications.

Corporate publications – annual reports, magazine generation, long-form marketing materials. From idea generation to execution.

Stakeholder engagement – messaging, channels, materials and forums to speak to your audiences and bring them on your journey.

Content development – storytelling and image curation for social, digital and print. Create good content, once, and use it again and again.

Website curation and copywriting – careful, consistent and compelling content delivered on schedule, with care, to keep your web project on track.

 

Anna Murdoch

Director

Anna Murdoch has close to 20 years’ experience in communications, with leadership experience in internal and external communications, PR, publicity, publishing and transformation.  She has communicated through numerous complex and high-pressure projects, including acquisitions and issues management.

She is a principled and people-focused communicator who thrives on partnership, collaboration and challenge, and responds strongly to a compelling social purpose.   

Areas of expertise

  • Retirement living and aged care

  • Tertiary and secondary education

  • Property development

  • Charity

Testimonials

  • Glen Sowry, CEO, Queenstown Airport (former CEO, Metlifecare)

    “Anna is a rare communications professional who has the ability to synthesize complex and sometimes competing information and communicate it in a powerful and compelling manner and in a very low ego and calm way.

    At the height of the initial Covid pandemic, Anna was a trusted senior advisor ensuring that we provided reassuring and straight up information to our staff and residents and their families at a time of great uncertainty. Her ability to communicate and shape messages quickly and adopt multiple and often creative communications channels ensured that internal and external stakeholders were always aware of what the business was doing at all times. I highly recommend Anna’s professional approach.”

  • Julie Garlick, former General Manager Marketing, Metlifecare

    “ I have had the joy of working with Anna for over 2 years. Anna is a highly adaptable communicator, with the ability to write compelling content for the full spectrum of audiences - from formal business and financial communications through to light hearted articles for magazines.

    Anna is an incredible interviewer and listener, with the ability to quickly identify topics of real interest or concern for the audience, and craft them into stories that engage and inform.

    Comfortable with every media from written articles and press releases, video, presentations and conferences, as well as audiences ranging from internal staff through to the general public, Anna is the consummate professional communicator - and a fabulous person as well.”

  • Laura Grace McFarland, Content Director, SCG

    “Anna makes things happen on the spot. She turns quality work around incredibly quickly, but always delivers with calm, accuracy and a smile. Having worked with her for a number of years, I have observed that she is loved by everyone - from junior designers through to CEOs. She brings a positive energy to projects right through to delivery and beyond.“

Get in touch.

Anna Murdoch, Director

Email: anna@thenarrative.co.nz

Phone: 027 528 9509